Market Promotion of Paid Socket: A Feasibility Analysis - CORE CORE Services Services overviewExplore all CORE services Access to raw data API Dataset FastSync Content discovery Recommender Discovery Managing content Repository dashboard Packages Repository edition About About us Our mission Team Blog FAQs Contact us Market Promotion of Paid Socket: A Feasibility Analysis Authors Shu Ling Lin Jun Lu Tung-lai Hu Ya-ting Huang Publication date 2016 Publisher Abstract This study analyzed an innovation product i.e. paid socket, not on the market yet, and aimed at the feasibility analysis of paid socket market. We used survey method to investigate the end users. Firstly, in view of the “public”, we surveyed people about what factors affecting the consumers ’ willingness to use this socket. The Second part was to understand merchants ’ ideas about the socket by in-depth interviews. Through SEM analysis, we found that safety and environmental friendliness are two important factors for the users to use the socket, and through in-depth interviews, we found the “installation convenience ” and “marketing activities ” are most considered by the stores. The implication of the results show that business opportunities behind the paid socket are large, whether in public area or stores, and the viewpoints of using the paid socket were different. Enhanced design and development of the socket could solve the two sides ' problems and meet needs of the public and merchants by recovering the cost and expending marketing spots. Consumers didn’t have to spend a lot of money to enjoy convenience, fairness and justice caused by paid sockets text Paid Socket market promotion feasibility competitive strategy SEM JEL M31 O14 Similar works Full text CiteSeerXProvided original full text link oai:CiteSeerX.psu:10.1.1.735.2300 Last time updated on 10/30/2017 This paper was published in CiteSeerX. Having an issue? Is data on this page outdated, violates copyrights or anything else? Report the problem now and we will take corresponding actions after reviewing your request. Report CORE is not-for-profit service delivered by the Open University and Jisc. Product Services Data providers Communities Terms Organisation About us Mission Team Blog Support FAQs Contact us Writing about CORE? Discover our research outputs and cite our work. COREAccessabilityCookiesPrivacy
